Yesterday Diverse Printing was at Advertising Week in New York, and attended the talk and live streamed event with Seth Godin. WOW! A lot of great tips and ideas! If you’re not familiar with Seth Godin, he is very much an original thinker (more of an “Artist of Marketing” than just a Marketer) and posts a daily blog at sethgodin.typepad.com
He posts one blog a day, with uplifting comments and his point of views. He shares his business life experiences for the purpose of teaching and uplifting anyone; business-related or just life in general. Check his blog posts out—we recommend it!
Mr. Godin was an early internet innovator of online business marketing. In 1995, Godin launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users-it was very successful. In 2006 he launched Squidoo, which by 2008 was one of the 500 most visited sites in the world. His list of business accomplishments is long—Google him for the complete story.
He believes in shaking things up and marketing (or painting, or living, etc.) by approaching things differently—NOT the norm. He’s authored a number of books to further explain this point of view; all his books can be found at sethgodin.com